Antony Price, Renowned for Styling David Bowie and Duran Duran, Dies at 80.

Anthony Price pictured with the legendary David Bowie
British fashion designer Anthony Price (L) with singer David Bowie (C) and his wife Angie Bowie at King's Cross station in London in 1973.

Fashion legend Antony Price, the influential UK-based designer who crafted some of the most iconic looks worn by artists from David Bowie to Roxy Music and even royalty like Queen Camilla, has sadly died aged 80.

His reputation was built on his defined forms and performative fashion, including the light-hued ensembles that featured in the pop-rock group Duran Duran's landmark music video for "their hit Rio".

"In a tribute, they called him a 'visionary' and a 'kind, intelligent and razor-witted friend,' Duran Duran shared a message across their platforms."

His passing follows just weeks after he debuted his most recent collection in London, which was his first major show in over 30 years. The performer Lily Allen modelled a dress evoking the notorious black velvet "so-called 'revenge dress'" historically worn by the late Princess Diana.

An Enduring Influence

Hailing from Yorkshire, where he was born in 1945, Price headed for London at the start of the 1960s to enroll at the renowned Royal College of Art.

Shortly after his graduation, he commenced his career designing men's fashion at the label Stirling Copper and was behind the form-fitting, button-fly pants that rock legend Mick Jagger sported during The Rolling Stones' "Gimme Shelter" tour in the late sixties.

He launched his own brand in 1979 and staged his first fashion show a year later. The show opened with looks from model Jerry Hall, who also wore the wedding dress Price designed for her for her wedding to Sir Mick Jagger.

Partnerships with Stars

A long-time collaborator of musical chameleon David Bowie, Price created the distinctive jacket the singer wore for his "As The World Falls Down" music video in 1986.

His characteristic talent to blend menswear and womenswear along with his expert craftsmanship in designing form-fitting garments made him a "one-of-a-kind talent," as stated by the British Fashion Council.

During the nineties, he started creating pieces for Camilla, Duchess of Cornwall, such as various looks for her American tour following her marriage.

Following a profession lasting more than five decades, Price staged what would be his last show in London recently in collaboration with the design house 16Arlington.

  • Sculpted Silhouettes: The core of his aesthetic.
  • Performative Style: Shaping the look of rock and pop.
  • Boundary-Pushing Tailoring: Creating a unique, androgynous style.
  • A Client List from Rock to Royalty: Spanning iconic musicians and members of the royal family.

The industry says farewell to a genuine innovator whose legacy on fashion and music remains deeply ingrained.

Grant Sparks
Grant Sparks

Maya Chen is a digital strategist and tech writer with over a decade of experience in Silicon Valley, specializing in AI integration and startup ecosystems.