Coach Emma Coates Exits the Young Lionesses Position to Assume Command at National Women's Soccer League's Bay FC
Embarking on a fresh professional challenge, Emma Coates has resigned her post with the England Women’s Under-23 national team to assume the role of head coach for National Women’s Soccer League expansion side Bay FC.
Transition Stateside
Her appointment follows the departure of Albertin Montoya, who guided the San Jose-based club during its inaugural two seasons in the top-flight American league. Montoya stated in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has helped shape me both professionally and personally. Now, I feel ready and excited to challenge myself in a different setting.”
Track Record of Success
In her time at the helm in 2023, Coates guided the England U23s through matches including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to America is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.
Kay Cossington, a former FA women’s technical director, spoke highly of Coates's credentials: “Emma is not only an outstanding tactician, but she also has a demonstrated history of elevating athletes to thrive domestically and internationally.”
“Her leadership qualities are exceptional of people and culture and has the football vision we were seeking,” she continued.
Club Context
Bay FC had a mixed start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its inaugural campaign before struggling to a 13th-place finish in 2025.
Gavin Step, Gavin Step, bid farewell to the outgoing coaches: “We thank Emma and Gemma for their contributions and wish them all the best with their venture abroad. They have played a pivotal part in fortifying the pipeline between the WU23s and the senior squad.”
“Together, they have directly shaped the development of many promising talents who have gone on to become senior Lionesses,” he finished.
Lasting Legacy
After succeeding Mo Marley in 2023, Coates has been integral to the promotion of several players to the national team, including playmaker Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
Discussions for their replacements is now underway, to continue the growth of the WU23 program in the future.
